As a property owner, it’s beneficial to attract quality tenants. Quality tenants are more likely to consistently pay rent on time, take care of the property, and to alert you or your property management team if some issue needs to be addressed. But how do you find good tenants that meet all your criteria? Here are some ways to attract top-quality tenants.
1. Create a Tenant Persona
What would your ideal tenant be like? Create a list of the qualities of your perfect tenant, such as a stable job, family-centered, or animal lover. Putting this in writing helps make it clear in your own mind. When you share the tenant persona with your property management team it also helps them find quality tenants for you.
2. Write a Carefully Worded Advertisement
Your property advertisement can send a powerful message to attract quality tenants. This is where you can really home in on the things you’re looking for in a tenant. For example, if you want a family to move in, emphasize the good schools nearby and the playground around the corner. If you’re seeking a young single professional, mention the short commute to the city center, or the subway station just around the corner.